Independent Franchise Ownership
Risk Advisory
The franchise process is designed to build your confidence.
This is not that.
Dear Monday helps prospective franchise buyers pressure-test the risk, obligations, and ownership realities of a franchise before they sign, fund, or commit.
Independent. Not a broker. Not compensated by the brand.
The Moment
Discovery Day is a sales event.
Validation calls are curated by the brand.
Item 19 is often incomplete or structured to imply more than it shows.
The FDD is 200+ pages written by the franchisor's attorneys.
The franchise process is designed to move prospective buyers toward a decision.
It is not designed to help you slow down and examine what you're actually committing to.
That's the gap Dear Monday was built to fill.
What Dear Monday Does
Dear Monday is an independent franchise risk advisory firm.
We work with prospective franchise buyers who are close to a commitment and need an honest, independent examination of the risk, obligations, and ownership realities before they sign, fund, or move forward.
This is not coaching.
This is not deal facilitation.
This is not franchise consulting.
We do not represent franchisors. We are not compensated by placements. We have no financial interest in whether you move forward.
Our role is not to help you do the deal.
Our role is to determine whether the deal should be done.
The Offer
Franchise Ownership Risk Review
$2,750
A private, structured examination of the franchise you are considering — before you sign the agreement, fund the investment, or restructure your household finances around a commitment.
The engagement includes review of the FDD, Item 19, funding structure, validation findings, stated assumptions, and household financial exposure.
Every engagement concludes with a written decision summary and a direct advisory recommendation:
Proceed · Pause · Renegotiate · Walk Away
Not more information. A disciplined decision.
Why Independence Matters
Most advisors in the franchise space are compensated when a buyer moves forward.
Dear Monday is not.
We do not receive referral fees, placement commissions, or compensation from franchisors, broker networks, or development groups.
Our analysis is not tied to whether you buy.
When you move forward, we do not benefit.
When you walk away, we do not lose.
That independence matters because it changes the pressure inside the conversation.
Our role is not to help a deal close.
Our role is to help you evaluate the exposure before the commitment becomes irreversible.
The Advisor
Dear Monday is led by TuRhonda Freeman — a former multi-unit franchisee and franchise advisor with direct experience evaluating and operating leveraged franchise models.
She has worked with prospective buyers navigating high six- and seven-figure franchise investments — observing firsthand where the numbers hold and where they fracture under real operating conditions.
After working within commission-driven advisory environments, she built Dear Monday to offer what that structure cannot: independent evaluation before capital is committed.
The calculated pause is not weakness.
It’s financial discipline.
Exposure must be understood before obligation is assumed.
How It Works
Private advisory begins with a request.
1. Submit the confidential intake form.
2. If the situation is a fit, you'll be invited into a structured engagement.
3. The engagement concludes with your written risk review and advisory recommendation.
Every engagement is handled directly and independently.
Insights from Dear Monday
Independent thinking on franchise ownership, FDD realities, and the decisions most buyers make without enough information.